Growth of social learning stalls

Social learning is not being encouraged in organisations because business leaders do not understand its value, research has found. The study by e-learning provider Brightwave found that data security concerns were one of the key barriers to the uptake of social learning with many UK workers lacking social media access at work, despite support and high usage among L&D professionals. Almost half of all people developers surveyed said they used networks such as LinkedIn, a business-oriented social networking site, to learn and gather knowledge. Despite this Brightwave say social learning is unlikely to make much impact in the majority of large UK organisations in the near future, as almost two thirds of those surveyed confirmed they do not plan to facilitate social learning in the next 18 months. Lars Hyland, Brightwave director of learning services, said:

 “UK businesses are missing out on a huge opportunity to cost-effectively build knowledge and understanding, as well as engagement, across large volumes of employees in different locations. Business leaders must be informed about the real opportunities in applying social networks to business, otherwise they risk alienating their highly networked current and future talent in today’s global workforce.”
Researchers found a secure company intranet is the only tool that is actively encouraged for informal learning and that three quarters of employees lacked access to popular social networking sites such as Facebook, Twitter, LinkedIn and YouTube. And data security concerns were found to be the main reason why most businesses do not actively encourage participation in social networks.

 The fear that employees were wasting time on social websites was also cited as a reason for not employing social media for learning. Virginia Barder, director of projects at Brightwave, said: “Organisations should certainly be concerned about data security as more people than ever can theoretically access personal and confidential information online. Most organisations should have processes in place to manage this. "Any worries can be addressed by developing and communicating an effective information security policy. In fact, opening up access to such networks can benefit organisations hugely as it enables a freer flow of knowledge and access to information for people to do their jobs better.”

The Brightwave research polled e-learning and training specialists within large UK organisations, defined as those having more than 5000 employees, this month. Barder concluded: “Common sense, context, communications training and moderation should be enough to enable safe and effective social learning.”

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News & Events

World of Learning Conference programme announced

iHow can learning and development (L&D) professionals help businesses revitalise and grow post-recession? This is one of a series of topics under debate at the World of Learning Conference 2011 taking place on 27-28 September 2011 at the NEC, Birmingham.

Valerie Todd, director of talent and resources at Crossrail and commissioner at the UK Commission for Employment & Skills, will deliver the opening address on Tuesday morning, tackling the impact of the recession and how L&D professionals can drive business growth following the recent downturn in her seminar entitled 'What does today's business need from L&D'?

In his keynote address on Tuesday afternoon, Charles Jennings, managing director at Duntroon Associates, will examine the issue of Transforming L&D through effective learning governance, covering how L&D professionals can secure management buy-in and ensure their work is closely aligned with business objectives.

Speakers from organisations such as Lloyds Banking Group, London Fire Brigade, NHS, Eversheds, Shelter and FirstGroup will also present seminars on a wide range of topics including 'The criticality of learning in delivering business change'; 'Investing in the leaders of the future' and 'Integrating the formal, informal and social in learning'.

In the Future of Learning Forum, taking place on Wednesday 28 September, a panel of industry figures will debate how to reengage organisations in order to deliver something new, and how to employ a flexible approach to L&D to allow for future change.

A host of subjects will be under the spotlight in Wednesday's seminars with contributions and case studies from British American Tobacco, Xerox Europe, VSO and St Mungo's. L&D professionals from these enterprises will, along with other speakers, discuss 'Constructing a compelling business case for L&D', 'Harnessing the potential of social learning' and 'Maximising the transferral of learning into behavioural change'.

The final keynote speaker will be Laura Overton, managing director at Towards Maturity, who will advise the audience on 'Adapting to change and influencing success – five new conversations for L&D'. In this interactive session, Laura will explain how to engage a range of stakeholders from peers to senior management, using material from the conference, audience experiences and the latest research.

Andrew Gee, senior project manager at Venture Marketing Group, organisers of the World of Learning Conference & Exhibition, commented: "With an impressive line-up of leading names and key industry issues under debate, The World of Learning Conference offers just what L&D professionals need and represents excellent value. Visitors will come away with genuine and inspiring solutions for their day-to-day and long-term business objectives."

 

Skills for Health announces e-learning milestone

Skills for Health, the Sector Skills Council for health, has announced that more than 250,000 health sector staff are using its online e-learning programmes to develop statutory and mandatory skills.

More than 20 courses are now available via Skills for Health's e-learning programme, with subjects ranging from Health & Safety Awareness, to Food, Nutrition and Hydration.

The courses are used by almost 500 employers across the NHS, independent and voluntary sectors. They include NHS Ealing, which is currently using the system to deliver a CQC-mandated course in Child Protection Awareness in Health to over 250 dental practice staff across its area.

Trust business manager Janine Smith said: "We have been using Skills for Health's e-learning programmes for training dental staff and have been very impressed with the flexibility, quality and cost-effectiveness of the system.

"The online delivery is particularly valuable because it means that staff can fit the training around their busy work schedules, reducing the need for day release and cutting down on costs associated with face-to-face training.

"We have also found it really useful to be able to track and monitor learners' progress, so that we can see who has completed the training and who still needs to take it."

Skills for Health says its statutory and mandatory e-learning courses are suitable for new starters, updates and refresher training.

Skills for Health executive director Sam Gallaher said: "At a time when employers need to get the maximum value from development budgets, Skills for Health's e-learning courses offer a high-quality, cost-effective means of delivering essential statutory and mandatory skills.

"Although they are not designed to completely replace face-to-face training, they can help to substantially reduce the staff and administrative costs associated with statutory and mandatory training. They also offer enhanced reporting functions which allow managers to keep track of learners' progress and help measure the impact of training interventions."

 

National skills academy for environmental technologies announced

Skills Minister John Hayes has announced a new National Skills Academy (NSA) for Environmental Technologies. The NSA will provide training in the design, installation and maintenance of technologies such as solar thermal, photovoltaics, heat pumps and water harvesting and recycling.

In its first 5 years, the National Skills Academy aims to deliver around 2000 publicly funded and over 200,000 privately funded training courses.

The Skills Academy will develop an initial network of 14 specialist training provider 'hubs', based in Further Education colleges, with over 80 accredited training providers throughout England. The Skills Academy will receive up to £2.5m of funding over three years, matched by employers.

The initial accredited Skills Academy hubs will be:

  • Bedford College (East of England)
  • Blackburn College (North West)
  • Bradford College (Yorkshire & Humber)
  • College of North West London (London)
  • Cornwall College (South West)
  • Dudley College (West Midlands)
  • Hartlepool College (North East)
  • Leeds College of Building (Yorkshire & Humber)
  • Liverpool Community College (North West)
  • Stephenson College (East Midlands)
  • Stourbridge College (West Midlands)
  • The Genesis Project (Somerset College) (South West)
  • Trafford College (North West)
  • Weston College (South West)

Skills Minister John Hayes said: "The Prime Minister has set an ambition for this to be the greenest government ever. To achieve this, government, employers and training providers must work together to deliver the skills that will enable our economy to achieve truly sustainable growth.

"By giving the industries that design, install and maintain green solutions for homes and buildings access to world class training, the Academy will help ensure that the UK not only meets its emissions targets but leads the world in innovation."

The accredited environmental technologies training delivered by the Skills Academy will be approved by SummitSkills, the Sector Skills Council for building services engineering.

The building services engineering sector employs over 600,000 people, including plumbers, electricians and heating engineers.

SummitSkills Chief Executive Keith Marshall OBE said: "The building services engineering sector is playing a vital role in helping the Government meet its carbon reduction targets. Via the National Skills Academy we now have an accredited, quality assured training infrastructure to ensure the sector has access to the skills it needs to meet the challenges and opportunities of the low carbon economy."

Ian Livsey, Chief Executive of the Gangmasters' Licensing Authority, and SummitSkills' chair, commented: "The Skills Academy will revolutionise the way providers and employers communicate on training issues and will deliver innovative solutions for the changing needs of business and the wider employment market. And importantly, it will provide a vital foundation from which the UK economy can build its low carbon future and compete on a world stage."

There are currently 18 National Skills Academies in various stages of development. Sixteen are in operation: Manufacturing; Construction; Financial Services; Food and Drink Manufacturing; Nuclear; Process Industries; Hospitality; Creative and Cultural; Sports and Active Leisure; Retail; Enterprise; Social Care; Materials, Production and Supply; Information Technology; Power; Railway Engineering.

Two other new Skills Academies are currently in business planning, including this one - Environmental Technologies, now approved - and Logistics.

 

Why e-learning can under-perform

Too many companies are not getting the most out of their initial venture into e-learning. But the causes of this disappointment are preventable.

Often organisations invest significant amounts of time, energy and money in developing e-learning programmes, only to find that they are not as successful as they hoped they would be with the learners. Take-up of the courses can be poor and the percentage of learners that not only start a course, but actually finish it can be low.

Let’s consider the reasons behind this. When people are happy with the status quo, it can be difficult to implement change. So, for example, if learners are used to, and enjoy, going on training ‘away days,’ there may be resistance to a change in the way training is delivered. It can give rise to thoughts such as ‘I didn’t ask for this,’ and an uncooperative attitude.

In addition, simply telling learners that there is an online training course available will not necessarily have them rushing to go through it. To be honest, it does not sound terribly exciting and, depending on the job function of the learner in question, at the mention of technology, some people do get decidedly nervous. All this has an impact on learner take-up.

So, getting learners started can be an issue. Then, why do people who have actually started not complete the course? This is where the quality of the content comes into question. If the content is poor and not engaging, interactive or immersive, organisations should not be surprised that learners are losing interest part of the way through.

 

Star IT Euro Middle East Branch

Star IT Euro will be active on Middle East market to offer eLearning services and products in Dubai city.
To more information please contact, Mr. Taleghani (Marketing Manager Dubai branch).
Mobile: (+971) 050 8480883

 

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